5.1 Topics Covered
- Understand the principles behind agglomerative clustering
- Distinguish between different linkage functions
- Understand the implications of using different linkage functions
- Interpret a dendrogram for hierarchical clustering
- Interpret cluster characteristics
- Visualize the clusters in a cluster map
- Carry out sensitivity analysis
- Clusters > Hierarchical
- select cut point
- select linkage function
- select standardization option
- select distance metric
- cluster characteristics
- mapping the clusters
- saving the cluster classification

Figure 5.1: Clusters > K Means | K Medians | K Medoids | Spectral | Hierarchical